Bio
“Rules are what the artist breaks;
the memorable never emerged from a formula.”
Bill bernbach
With nearly 10 years of experience leading all stages of marketing initiatives, from conception through to execution in digital and traditional platforms, my fulfillment comes from exceeding client objectives.
Background
Snuggle Bugz
Graphic Designer, 2021-present
Rainbow Plate, Painted Paddles, Pii Nong
Freelance Designer, 2020-present
La Rocca Creative Cakes
Graphic Designer, 2018-2020
Affinity Group Canada
Creative Marketing Specialist, 2016-2018
Seneca College
Creative Advertising
Creative Direction, 2012-2014
Expertise
- Logo & Branding Development
- Colour Theory
- Digital Design
- Typography
- Layout Design
- Photography + Photo Editing
software
- Adobe Creative Suite
- Canva
- Figma
- Wordpress
- Windows + Mac OS
- Google Apps
skills
Print Design
La Rocca Creative Cakes required ongoing print sell sheets for retail sales, packaging, merchandizing, and other marketing materials to support retail promotions.
skills
Digital Design
New product launches, giveaways, and Baby Registry campaigns are ongoing projects in the baby retail space, as the buyer lifecycle is shorter than other industries.
Digital creative for these projects are continually pushed through social platforms, email marketing, and the website.
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skills
Iconography
Snuggle Bugz required unique, timeless icons to match the high-end perception of the company. I selected iconic products for each category and illustrated each to produce immediately recognizable imagery for use on the website, email marketing, and print material.
skills
VIDEOgraphy
The biggest sales event opportunity of the year is Black Friday. With over 75 deals to promote from nearly 30 different brands, creating engaging social content & ads are consistently part of the deliverables. From focusing on general event promotion to executing ads for deals with a higher forecast, the objective to drive traffic to the website, for minimal ad spend was achieved.
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skills
photography
Affinity Group Canada and La Rocca Creative Cakes had unique needs for photography. Working with culinary teams, stylists, and agency partners on set to direct, shoot, and edit shots, images were processed to build robust editorial and product photography libraries.
