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creative portfolio

Carolyn J.

Hertha

Bio

“Rules are what the artist breaks;

the memorable never emerged from a formula.”

Bill bernbach

With nearly 10 years of experience leading all stages of marketing initiatives, from conception through to execution in digital and traditional platforms, my fulfillment comes from exceeding client objectives.

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Snuggle Bugz

Graphic Designer, 2021-present


Rainbow Plate, Painted Paddles, Pii Nong

Freelance Designer, 2020-present


La Rocca Creative Cakes

Graphic Designer, 2018-2020


Affinity Group Canada

Creative Marketing Specialist, 2016-2018


Seneca College

Creative Advertising

Creative Direction, 2012-2014

Expertise

  • Logo & Branding Development
  • Colour Theory
  • Digital Design
  • Typography
  • Layout Design
  • Photography + Photo Editing

software

  • Adobe Creative Suite
  • Canva
  • Figma
  • Wordpress
  • Windows + Mac OS
  • Google Apps

skills

Print Design

La Rocca Creative Cakes required ongoing print sell sheets for retail sales, packaging, merchandizing, and other marketing materials to support retail promotions.

White Marble Background.

skills

Digital Design

New product launches, giveaways, and Baby Registry campaigns are ongoing projects in the baby retail space, as the buyer lifecycle is shorter than other industries.

Digital creative for these projects are continually pushed through social platforms, email marketing, and the website.

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snugglebugzbaby

snugglebugzbaby

snugglebugzbaby

message bar line with border and transparent fill oval

Send message

White Heart Vector
Send Icon
message bar line with border and transparent fill oval

Send message

White Heart Vector
Send Icon
message bar line with border and transparent fill oval

Send message

White Heart Vector
Send Icon
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
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skills

Iconography

Snuggle Bugz required unique, timeless icons to match the high-end perception of the company. I selected iconic products for each category and illustrated each to produce immediately recognizable imagery for use on the website, email marketing, and print material.


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skills

VIDEOgraphy

The biggest sales event opportunity of the year is Black Friday. With over 75 deals to promote from nearly 30 different brands, creating engaging social content & ads are consistently part of the deliverables. From focusing on general event promotion to executing ads for deals with a higher forecast,

Shadow Border Effect Horizontal

snugglebugzbaby

message bar line with border and transparent fill oval

Send message

White Heart Vector
Send Icon
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal

snugglebugzbaby

message bar line with border and transparent fill oval

Send message

White Heart Vector
Send Icon
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal
Shadow Border Effect Horizontal

skills

photography

Affinity Group Canada and La Rocca Creative Cakes had unique needs for photography. Working with culinary teams, stylists, and agency partners on set to direct, shoot, and edit shots, images were processed to build robust editorial and product photography libraries.

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I’ve worked with

I’ve had the pleasure of doing freelance work and

full-time work for some pretty fabulous companies.

Eat. Live. Love.

Group

Let’s connect

“Becoming is better

than being.”

Carol Dweck

Every new challenge, project, or stage in life is my opportunity to learn what I can bring to the table for my next project. Let’s see what we can create together!